Diffusion of Innovation

 The diffusion of innovation is an interesting concept that helps explain why it might take so long for new advancement to get around the world. The concept explains how new ideas and technology spread.  Everett Rogers who was a professor of communication studies, gave name to this theory in his book, Diffusion of Innovations. Diffusion is when innovations are spread over time to different people. This idea has 4 main components that show the path that technologies take to reach societies. The innovation itself must be great enough for people to need. It also needs to have the ability to not be replaced, modify over time, and change peoples lives. The next is the communication channel in which is travels. How does it get from inventor to distribution? The inventor has to be willing to pass on their work. Then the distributors need to find networks in which they can supply the product and how. The next component is the time period in which the innovation is created. If at the time it was too difficult to transport, communicate, or build the innovation then this would contribute to the spread of the innovation. The last component would be the social system. If the social system in which it was spread to could support and birth the innovation then it will successfully have spread.

https://en.wikipedia.org/wiki/Diffusion_of_innovations